3Com / HP

3Com (Acquired by Hewlett-Packard)

Producer (Project Manager/Product Manger hybrid, contracted through Modem Media / Digitas)

3Com was a digital electronics manufacturer that was acquired by Hewlett-Packard.

  • Troubleshot a Global Branding Banner Campaign for 3Com, reorganizing it and riding through to completion, taking control of project half-way through its life-cycle.
  • Reorganization of project.
  • Coordinated between creative, media and production departments.
  • Coordinated directly with MSNBC and PointCast for placement and implementation of ads.
  • Coordinated translation of ad copy into three dialects.
  • Wrapped up project one week early by repurposing earlier creative units that hadn't run in the final market.

American Medical Association

American Medical Association

“Internet Producer” (Hybrid role combining Product Manager and Product Manager) for an internal startup unit

AMA / JAMA

In addition to being known as lobbying group for the medical profession, the AMA publishes a number of highly respected medical journals out of their for-profit publishing division.

This was an unusual position.  The American Medical Association had fired the long-serving editor of The Journal of the American Medical Association and the former editor had joined a NYC-based startup with the intention of creating a new online medical journal at the height of the dotcom boom.  I was brought in to make sure the AMA’s journals got online first.  At the time, the AMA had been experimenting with having a handful of articles online, but nothing approaching Full-Text editions.  I was the only Internet person internal to the AMA on the project (development resources were outsourced) and functionally did everything from business modeling to managing vendors, in addition to the formal title.

  • Sole in-house technical resource tasked with creating the first online editions of the American Medical Association’s suite of  medical journals
  • Spearheaded the full-life cycle creation of a portal site for AMA publishing and new sites for 11 individual journals. Completely redesigned and upgraded site to Full-Text offerings.  The portal contained over 65,000 pages, and was full-text searchable.
  • Managed creation of subscriber access control system.
  • Managed creation of E-commerce system for single article sales.
  • Implemented a new interactive classified ad system across all 11 journals
  • Managed creation and processing of RFPs and project specifications.
  • Prioritized feature development.
  • Q/A and usability oversight
  • Arranged for traffic certification by I Pro.
  • Coordinated approval process with Editorial and Production managers; interfaced with Advertising, Circulation and Legal departments, as well as the Publishers of the individual journals.
  • As a floating office, supervised as many as 50 AMA employees on an ad hoc basis during the process re-engineering phase, also managed an outside vendor for site development.
  • Advisor on AMA’s “Guidelines for Medical and Health Information Sites on the Web” paper.  (JAMA 3/22-29/00)
  • Lectured on portal sites for professional/scientific publications to the American Association of Publishers, at their invitation.

Astellas Pharma

Astellas Pharma (End-Client while contracted to Matrex Exhibits)

“Internet Producer” (Hybrid role combining Product Manager and Product Manager)

Launched in April 2005, Astellas was formed by the historical merger of Japan's third and fifth largest pharmaceutical companies. (Launched in April 2005, Astellas was formed by the historical merger of Japan's third and fifth largest pharmaceutical companies.)

The largest project was an interactive kiosk and display system for a trade show (B2B).  An interactive quiz was prepared on a Flash platform and installed on tablet PCs, which were placed on podiums in the trade show booth.  The customer (physicians attending the conference) would take the quiz and then sign their name on the tablet.  The quiz data was collected for the client’s marketing department.  The signature was transferred to a Flash-based motion graphics program, which would display the signatures travelling across a 3x3 stack of 50” plasma screens (think: jumbotron display) above the booth.

  • Managed technical aspects of booth production, project schedule and budget
  • Wrote RFPs and creative briefs
  • Concepted video games related to medical products for in-booth use
  • Created copy for the quiz.
  • Researched and hired vendors.
  • Managed flow of materials to vendors.
  • Supervised creative development.
  • Supervised technical aspects of booth, as well as facilitators, during convention.
  • Selected premiums for in-booth giveaways.
  • Managed two outside technical vendors, 3 in-house artists and 3 facilitators/spokes models for the project.
 

Arc Technology Group

Arc Technology Group

Consultant 

Arc Technology Group is a web content, development and hosting firm based in Evanston, IL providing content management, e-commerce and enterprise applications for Fortune 500 and small businesses to facilitate marketing, online sales and data collection.

I’ve worn a variety of hats for Arc Technology Group over the years, ranging from beta testing their proprietary content management and e-mails systems, pre-release to implementing e-mail marketing campaigns for a hospitality industry client.

•E-Marketing/newsletter implementation.

•Business development.

•Media strategy and relations.

•Product beta testing and development.

Chicago Creative Partnership

Chicago Creative Partnership

Consultant

Chicago Creative Partnership was a boutique agency specializing in "Connections Marketing," serving clients like Bob Evans and The Chicago Sky.

In a troubleshooting assignment, CCP need to implement a "submit your own video" contest for a client, but the fees for a formal contest on YouTube were outside the budget.  I configured their strategy to:

  • Have users submit links to YouTube videos
  • The client could then embed videos on their site
  • This also afforded them a level of editorial control over submissions
  • I also sat in on the client call explaining the new plan

(YouTube decided to ban this implementation roughly a year later.  I take that as a compliment.)