Modem Media / Digitas

Modem Media (now Digitas)

Producer (Project Manager/Product Manger hybrid)

Modem Media was an international interactive agency based out of Connecticut and has since been acquired by Digitas.

See Major Client: 3Com/HP

  • Troubleshot a Global Branding Banner Campaign for 3Com, reorganizing it and riding through to completion, taking control of project half-way through its life-cycle.
  • Reorganization of project.
  • Coordinated between creative, media and production departments.
  • Coordinated directly with MSNBC and PointCast for placement and implementation of ads.
  • Coordinated translation of ad copy into three dialects.
  • Wrapped up project one week early by repurposing earlier creative units that hadn't run in the final market.