3Com / HP

3Com (Acquired by Hewlett-Packard)

Producer (Project Manager/Product Manger hybrid, contracted through Modem Media / Digitas)

3Com was a digital electronics manufacturer that was acquired by Hewlett-Packard.

  • Troubleshot a Global Branding Banner Campaign for 3Com, reorganizing it and riding through to completion, taking control of project half-way through its life-cycle.
  • Reorganization of project.
  • Coordinated between creative, media and production departments.
  • Coordinated directly with MSNBC and PointCast for placement and implementation of ads.
  • Coordinated translation of ad copy into three dialects.
  • Wrapped up project one week early by repurposing earlier creative units that hadn't run in the final market.