Chicago Creative Partnership

Chicago Creative Partnership

Consultant

Chicago Creative Partnership was a boutique agency specializing in "Connections Marketing," serving clients like Bob Evans and The Chicago Sky.

In a troubleshooting assignment, CCP need to implement a "submit your own video" contest for a client, but the fees for a formal contest on YouTube were outside the budget.  I configured their strategy to:

  • Have users submit links to YouTube videos
  • The client could then embed videos on their site
  • This also afforded them a level of editorial control over submissions
  • I also sat in on the client call explaining the new plan

(YouTube decided to ban this implementation roughly a year later.  I take that as a compliment.)