Astellas Pharma

Astellas Pharma (End-Client while contracted to Matrex Exhibits)

“Internet Producer” (Hybrid role combining Product Manager and Product Manager)

Launched in April 2005, Astellas was formed by the historical merger of Japan's third and fifth largest pharmaceutical companies. (Launched in April 2005, Astellas was formed by the historical merger of Japan's third and fifth largest pharmaceutical companies.)

The largest project was an interactive kiosk and display system for a trade show (B2B).  An interactive quiz was prepared on a Flash platform and installed on tablet PCs, which were placed on podiums in the trade show booth.  The customer (physicians attending the conference) would take the quiz and then sign their name on the tablet.  The quiz data was collected for the client’s marketing department.  The signature was transferred to a Flash-based motion graphics program, which would display the signatures travelling across a 3x3 stack of 50” plasma screens (think: jumbotron display) above the booth.

  • Managed technical aspects of booth production, project schedule and budget
  • Wrote RFPs and creative briefs
  • Concepted video games related to medical products for in-booth use
  • Created copy for the quiz.
  • Researched and hired vendors.
  • Managed flow of materials to vendors.
  • Supervised creative development.
  • Supervised technical aspects of booth, as well as facilitators, during convention.
  • Selected premiums for in-booth giveaways.
  • Managed two outside technical vendors, 3 in-house artists and 3 facilitators/spokes models for the project.