SlackBarshinger

SlackBarshinger

Consultant

Slack Barshinger (now Slack & Company) is an integrated marketing communications firm servicing the business-to-business sector. 2004, 2006 BMA Agency of the Year.

  • Conducted a competitive intelligence study for a B2B marketing firm on the web presence of other B2B agencies on a national basis.
  • Compared firms by qualitative and quantitative means, include service offering, offices, web features and psychographics of presentation.
  • Used the study to create a master list of keywords used for search engine optimization in the B2B sector.
  • Suggested changes to Slack Barshinger site.

Stryker

Stryker (End-client while contracted at Matrex Exhibits)

Producer (Hybrid of product manager and project manager)

Stryker is Fortune 500 medical technology firm.

  • Manage technical aspects of booth production, project schedule and budget.
  • Generate creative brief.
  • Research and hire vendors.
  • Manage flow of materials to vendors.
  • Supervise creative development.
  • Select premiums for in-booth giveaways.

The Marketing Store

The Marketing Store

Strategy / QA

The Marketing Store is a global integrated brand activation agency

See: McDonald’s (major end-client)

I was retained to write a strategic white paper, but ended up helping with a Q/A backlog for another project prior while waiting on my client brief.

•Created Strategic White Paper on New Media marketing tactics and infrastructure for a Fortune 500 national marketing campaign pitch.

•Performed Q/A and software updates on consumer retail interactive kiosks.

 

The Beat

The Beat

Contributing Editor

The Beat is "The News Blog of Comics Culture."  Originally affiliated with Publisher's Weekly, The Beat spun-off, prior to PW's sales.

  • Arranged indexing in Google News
  • Blog on comic book and pop culture topics (news, reviews and commentary)
  • Assist in editorial planning
  • Assist in technical planning
  • Traffic has risen 25% since I started.

TransUnion

TransUnion

Interactive Marketing/SEO Consultant

TransUnion is a top consumer credit reporting agency.

  • Analyze existing key search terms and phrases from existing site for search popularity.
  • Recommend additional terms for targeting search engine traffic.
  • Recommend content changes to enhance search engine generated traffic.
  • Train staff on SEO monitoring and reporting.