McDonald's
- Details
- Category: Client
McDonald’s (End-Client while contracted to The Marketing Store.)
Strategy
Fortune 500 foodservice retailer.
McDonald’s was looking to directly engage a specific young adult ethnic group with a web portal. I was brought in to recommend content approaches and implementation tactics.
•Created Strategic White Paper on New Media marketing tactics, audience specific content and infrastructure.
Modem Media / Digitas
- Details
- Category: Client
Modem Media (now Digitas)
Producer (Project Manager/Product Manger hybrid)
Modem Media was an international interactive agency based out of Connecticut and has since been acquired by Digitas.
See Major Client: 3Com/HP
- Troubleshot a Global Branding Banner Campaign for 3Com, reorganizing it and riding through to completion, taking control of project half-way through its life-cycle.
- Reorganization of project.
- Coordinated between creative, media and production departments.
- Coordinated directly with MSNBC and PointCast for placement and implementation of ads.
- Coordinated translation of ad copy into three dialects.
- Wrapped up project one week early by repurposing earlier creative units that hadn't run in the final market.
Navistar
- Details
- Category: Client
Navistar (End-client while contracted to Fathom Communications)
Consultant/Project Manager
Navistar is a Fortune 500 company in the Motor Vehicle industry.
I was brought in to manage the content migration for InternationalTrucks off of the Navistar corporate site and onto its own domain.
- Manage content migration for a Fortune 500 firm’s movement of a product line to an independent web site.
- Identify relevant content on the original site and tag it for migration.
- Identify content gaps.
- Identify format and online applications issues prior to migration.
- Manual migration of content to a Vignette system.
National PTA
- Details
- Category: Client
Web Developer
The National Parent-Teacher Association is an organization dedicated to increasing the quality of education in the U.S.
- Converted static HTML Clip Art section of web site into a dynamically generated database application (ASP/ADO) for better browsing and easier maintenance.
- Production and copy-editing for the web edition of "Our Children" magazine.
- General site maintenance issues.
Sears
- Details
- Category: Client
Sears (Contracted through WhittmanHart)
Producer (Hybrid of product manager and project manager)
Sears, Roebuck and Co. is a leading broadline retailer.
- Producer for promotional campaigns internal to Sears.com
- Weekly product page updates corresponding to newspaper circulars
- Supervised creative production.
- Provided Q/A and routed change orders.
- Provided spot copywriting and editing as needed.
- Provided spot design correction (Photoshop) as needed.
