SlackBarshinger
- Details
- Category: Client
Consultant
Slack Barshinger (now Slack & Company) is an integrated marketing communications firm servicing the business-to-business sector. 2004, 2006 BMA Agency of the Year.
- Conducted a competitive intelligence study for a B2B marketing firm on the web presence of other B2B agencies on a national basis.
- Compared firms by qualitative and quantitative means, include service offering, offices, web features and psychographics of presentation.
- Used the study to create a master list of keywords used for search engine optimization in the B2B sector.
- Suggested changes to Slack Barshinger site.
Stryker
- Details
- Category: Client
Stryker (End-client while contracted at Matrex Exhibits)
Producer (Hybrid of product manager and project manager)
Stryker is Fortune 500 medical technology firm.
- Manage technical aspects of booth production, project schedule and budget.
- Generate creative brief.
- Research and hire vendors.
- Manage flow of materials to vendors.
- Supervise creative development.
- Select premiums for in-booth giveaways.
The Marketing Store
- Details
- Category: Client
Strategy / QA
The Marketing Store is a global integrated brand activation agency
See: McDonald’s (major end-client)
I was retained to write a strategic white paper, but ended up helping with a Q/A backlog for another project prior while waiting on my client brief.
•Created Strategic White Paper on New Media marketing tactics and infrastructure for a Fortune 500 national marketing campaign pitch.
•Performed Q/A and software updates on consumer retail interactive kiosks.
The Beat
- Details
- Category: Client
The Beat
Contributing Editor
The Beat is "The News Blog of Comics Culture." Originally affiliated with Publisher's Weekly, The Beat spun-off, prior to PW's sales.
- Arranged indexing in Google News
- Blog on comic book and pop culture topics (news, reviews and commentary)
- Assist in editorial planning
- Assist in technical planning
- Traffic has risen 25% since I started.
TransUnion
- Details
- Category: Client
Interactive Marketing/SEO Consultant
TransUnion is a top consumer credit reporting agency.
- Analyze existing key search terms and phrases from existing site for search popularity.
- Recommend additional terms for targeting search engine traffic.
- Recommend content changes to enhance search engine generated traffic.
- Train staff on SEO monitoring and reporting.
